Sunday 5 July 2009

google case study

who owns the company?
Sergey M brin and Lawrence E page are the founders of Google and own the company.

Do they also own any traditional media businesses?
Google provides a range of different services including internet search, email, online mapping, office productivity, social networking and also video sharing devices.

what other internet sites do they own?
Google owns many internet sites including Google earth, google videos, google maps, google search, google images, youtube, google news, igoogle, gmail ,google desktop and google translator.

what is its revenue?
21.796 billion (2008)

research 5 key facts about the institution
  • Google Inc. is an American public corporation, earning revenue from advertising related to its Internet search, e-mail, online mapping, office productivity, social networking, and video sharing services as well as selling advertising-free versions of the same technologies.
  • he Google headquarters, the Googleplex, is located in Mountain View, California. As of March 31, 2009, the company has 20,164 full-time employees. (2009 -03-31)
  • Google was founded by Larry Page and Sergey Brin while they were students at Stanford University and the company was first incorporated as a privately held company on September 4, 1998.

  • Google's mission is "to organize the world's information and make it universally accessible and useful"
  • The company has been identified multiple times as Fortune Magazine's #1 Best Place to Work,and as the most powerful brand in the world

find 3 quotes about the institution-
Their search engine was originally nicknamed "BackRub" because the system checked backlinks to estimate the importance of a site.
Google has created services and tools for the general public and business environment alike; including Web applications, advertising networks and solutions for businesses.
Their primary compensation continues to come from returns on their ownership stakes in Google. As significant stockholders, their personal wealth is tied directly to sustained stock price appreciation and performance, which provides direct alignment with stockholder interests

Summarise two linked Wikipedia articles (5 bullet points each) that are listed at the end of the main article.-
  • he heart of Google's search technology is PigeonRank™, a system for ranking web pages developed by Google founders Larry Page and Sergey Brin at Stanford University
  • Building upon the breakthrough work of B. F. Skinner, Page and Brin reasoned that low cost pigeon clusters (PCs) could be used to compute the relative value of web pages faster than human editors or machine-based algorithms
  • PigeonRank's success relies primarily on the superior trainability of the domestic pigeon (Columba livia) and its unique capacity to recognize objects regardless of spatial orientation
  • When a search query is submitted to Google, it is routed to a data coop where monitors flash result pages at blazing speeds
  • Those pages receiving the most pecks, are returned at the top of the user's results page with the other results displayed in pecking order.
link- http://www.google.com/technology/pigeonrank.html

  • Google, as a corporation that compiles information and makes it searchable via the Internet, has received criticism regarding issues such as intellectual property, internet privacy, and censorship.
  • Google's mission statement is "to organize the world's information and make it universally accessible and useful," [1] but the means used to accomplish this mission have been questioned by others
  • Much of the criticism of Google pertains to issues yet to be addressed by cyber law
  • In addition, the energy usage required for Google's servers has also been criticized.
  • Google is critisized by providing porn links in countries where the porn materials are illegal
link- http://en.wikipedia.org/wiki/Criticism_of_Google#Pornography

the companys corporate homepage-

Google's mission is to organize the world's information and make it universally accessible and useful.

As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe.

Google is now widely recognized as the world's largest search engine -- an easy-to-use free service that usually returns relevant results in a fraction of a second.

you'll be able to find information in many different languages; check stock quotes, maps, and news headlines; lookup phonebook listings for every city in the United States; search billions of images and peruse the world's largest archive of Usenet messages -- more than 1 billion posts dating back to 1981.

The Google Toolbar enables you to conduct a Google search from anywhere on the web. And for those times when you're away from your PC altogether, Google can be used from a number of wireless platforms including WAP and i-mode phones.


"Googol" is the mathematical term for a 1 followed by 100 zeros. The term was coined by Milton Sirotta, nephew of American mathematician Edward Kasner, and was popularized in the book, "Mathematics and the Imagination" by Kasner and James Newman. Google's play on the term reflects the company's mission to organize the immense amount of information available on the web.


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